Welcome VML MAP Hiring Professionals


Hello! I'm Tilly Mohr.


+1 507-217-1338 · ChokeCherryDesign@hotmail.com · LinkedIn/TillyM


I’m a visual communications guru with 15 years of professional experience in marketing and design. I love creating engaging stories that make a positive impact in my clients’ lives, because I believe that my success comes from helping others achieve the best versions of themselves, both professionally and personally. I’m a firm believer that the best designs arise from collaboration and conversation.


I thrive through learning, and pushing my boundaries by doing “the scary thing.” I speak Spanish well enough to keep me out of trouble, and currently just enough Danish to probably get myself into trouble. I’m also currently learning ASL to better connect with loved ones. Chocolate and coffee fuel my creativity. Authenticity is my life's dress code. Charm and empathy are my superpowers. If it weren’t for my morals, I’d probably be a millionaire… which is probably for the best that I’m not, since I know I’d go and adopt ALL the cats.


1 / 5

1 / 5

Adjunct Professor of Graphic Design

South Central College  ·  8/2024 – present

Develop current industry-standard lessons and assignments, teach advanced visual communication principles, and graphic design software.

Experience

1 / 5

Marketing Director

River Bend Business Products  ·  10/2023 – present

Design and develop company websites, create and execute visual and audio B2B marketing campaigns, optimize customer touchpoints, design and install large-scale signage, direct and maintain company brand, lead small team of intern graphic designers and marketers.

Experience

1 / 5

President/chair - Graphic Design Council

Southwest Minnesota State University  ·  10/2019 – present

Coordinate between departments, schedule and lead meetings, network with businesses to promote program, teach students, and enhance student experience through integration of new classes.

Experience

1 / 5

Owner

Choke Cherry Photography & Design, LLC  ·  5/2009 – 11/2023

Managed a team of 12 to develop and execute marketing campaigns for 300+ global clients. Operated photography studios for portrait, event, and commercial shoots.

Experience

1 / 5

Senior Graphic Designer

Allegra Print & Imaging  ·  4/2015 – 4/2017

Collaborated with team to create and implement visual marketing materials for individuals, small businesses, and large corporations.

Experience

Education

Skills

2009

Southwest Minnesota State University

BA: Graphic Design

Writing, Marketing

Dean’s List · High Honors

Print & digital design · Web design & development · Pre-press · Screen print · Layout including magazines/books/catalogs · Large-format prints & signage · Commercial, event, & portrait photography · Public speaking · Event planning · Fundraising & proposal writing · Typesetting & typography · Colour theory · Colour management · Logos · Brand identity standards · Brand management & development · Team management & leadership · Marketing research & A/B testing · SEO · Social media management · Photo & video editing · Copywriting · Remote & on-site capable


Microsoft Office Suites · Corel Graphics Suite · Adobe Creative Suites

Mac OS · PC hardware & OS

References

Alma Hale

SMSU Professor

+1 507.538.6298

Melissa Bentley

Graphic Designer

+1 605.270.2857

Daniel Velds

Personal Reference

+45 31 53 53 20

El Blair

Personal Reference

+1 605.376.8838

Preemptive Interview Responses

What about VML MAP made you decide to apply?

A.Every company claims they "make a positive impact" on this world, but I believe VML MAP actually does. Your portfolio is impressive and your dedication to a personal experience for your clients aligns with my own values. I also recognize that a company with a presence in 90 markets and 20,000+ employees is obviously dedicated to not only their customer's experience, but their employees as well.

What is your weakest skill?

A.Doing math in my head. Luckily my school teachers were wrong when they told me "you won't be walking around with a calculator in your pocket"!

How do you perform best under pressure?

A.As Einstein (supposedly) said, 'You can’t judge a fish by its ability to climb a tree.' – meaning everyone is brilliant in their own unique way. As such, a team succeeds when people’s strengths are recognized and utilized. You wouldn’t ask an architect to do an accountant’s job—it’s inefficient and drains both resources and morale.

In an interview setting, my brilliance is best expressed through written responses. While I absolutely can (and do) succeed under pressure, my strengths shine the most when provided the opportunity to articulate my responses in writing. Written responses enhance effective communication between me and the other party, benefitting us both.

What is your leadership style?

A.Collaborative & Inspiring. I encourage open dialogue with an inclusive environment where ideas are allowed to be expressed freely, and ensuring everyone has a place at the metaphorical table. I strive to inspire confidence in my fellow team members and the stakeholders we collaborate with by balancing high expectations with the support necessary for each role to thrive.

Describe your ideal work environment.

A.I thrive in collaborative and supportive environments where teams can exchange constructive feedback and work cohesively to solve problems or achieve goals. I prefer dynamic, purpose-driven settings that encourage innovation and learning from mistakes. My ideal workplace fosters individual growth alongside company-wide success. I also value a balance between independent work and teamwork, where creativity stays fresh while allowing for deep focus.

What is your desired compensation?

A.A fair offer from a company reflects its integrity and builds a foundation of trust and loyalty. Given that a company like yours has likely set a well-considered compensation range based on budget, industry standards, and the responsibilities of the role, I want to respect that. Should an offer be extended to me, I’m open to discussing compensation that aligns with these factors as well as the value my experience can bring to your team and the company.


Real Client Work: